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It’s All in How You Look at Things.


We’ve all seen, or at least heard of, the 100-year-old optical illusion of the duck/rabbit photo. The premise is simple, different people see a duck first, some see a rabbit, while still others can see both.   This proves that everybody views the world a little differently, in everything from philosophy to everyday objects. What I have here are a few stories where people looked at common objects and saw how they could be used in unbelievable ways to help our water industry.

Imagine a giant pit of plastic balls. Kids of course – and adults who check out Ballie Ballerson of the ball pit bar in London – would see them as play objects, while “Water innovators” would see them as a tool to help the water industry. This article written by David Nield explains how Los Angeles dumped 96 million black plastic balls into their city’s reservoir to help keep the water from evaporating away in times of intense heat and drought. The other reason these balls are playing a key role in protecting our water is that they prevent naturally occurring bromine from mixing with chlorine and sunlight which can produce a bromate. These balls are helping to prevent this reaction from occurring on a large scale.

Now let’s look at a simple cup of coffee.  For most of us, we see that cup of coffee as fuel to get us started for the day, but it’s the coffee grounds that got one company revved up. They found a way to use coffee grounds as an innovative way to clean our water, as noted in an article written by Knval Sheikh on the Popular Science website. According to Sheikh, coffee grounds are being molded into spongey filters that can absorb heavy metals such as lead and mercury, which can contaminate water.  Imagine, used coffee grounds being used to clean our water!

So, there you have it, now when you look at plastic balls will you think children’s toy, or water protector? When you see used coffee grounds will you think waste, or a product to clean my water? At the end of all of this, I hope that now you can see both, the rabbit and the duck.

Of course, always remember: As the world grows, don’t forget the little things.


Adam Barnett

Adam hails from Nova Scotia but now calls Fredericton home, after completing his Bachelor of Chemical Engineering at the University of New Brunswick. Coincidentally – or was it? - he met our Director of Sales - Dave Tracey - who was the industrial mentor in Adam’s senior industrial plant design project. Dave was so impressed he hired Adam right out of school. When he’s not working or playing on the company beach volleyball team, he can be found on the basketball court, hunting for waterfalls, or playing the Legend of Zelda.

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