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Quality means doing it right when no one is looking
[Series 6/7]


Pretty much any organization these days will claim to have a quality management system, have a quality product, or both.  Much of the time these statements are grounded in truth, but there are many examples out there where these statements are exaggerations or outright fabrications. This can erode the value of the word ‘quality’ insofar as making it a corporate value.

But what is quality? In the ways that it is thrown around nowadays, it is meant to insinuate that the product is the ‘best’ or that the service is ‘mistake-free’.  But in today’s fast-moving world, are either equivalents reasonable to expect?  I say yes, but it depends on how you frame the quality attributes you seek.  If quality is synonymous with the ‘best looking’ product or the fastest and most automated cookie-cutter service, then we are not for you.  Our vision of quality is very different: our vision of quality is that you get a product that works, a service that is honest, and that ultimately you extract value from the experience.

Too many products or services out there are focused on being sleek, sexy, and repeatable.  These are virtuous attributes – if you sell consumer products like clothing or jewelry.  We aspire to give you products that actually work and services that help you achieve value.  We want you to be successful, because when you win, we win.

That’s not to say that being sleek and sexy is a bad thing – it isn’t, and our intention is to build upon our current solid platforms and products to bring it all together in the coming years to create the kind of sleek and sexy package you may see in other markets.  However, we will NOT strive for this goal to the compromise of what we stand for – that being solutions that actually work.


Pat Whalen

Pat has worked his entire adult life to bring LuminUltra to where it is today. When he is not jetting around the world providing hands-on support to LuminUltra’s extensive roster of sales partners and customers, he is constantly refining LuminUltra’s strategy to deliver more value from its solutions. Having come from a family of engineers, he is a consummate problem solver who has written dozens of technical papers, patents and other published works. In the rare circumstance that Pat is not focused on advancing LuminUltra, he volunteers his time on not-for-profit boards and entrepreneur coaching.

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