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LuminUltra
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Digital Marketing Specialist

LuminUltra is currently recruiting for a Digital Marketing Specialist to join our Strategic Marketing Team.

Job Description

The Digital Marketing Specialist is responsible for planning, executing, and optimizing compelling multi-channel digital campaigns that drive engagement and conversions. We’re seeking an individual with creativity, a passion for data-driven decision making, and an eye for continuous refinement and optimization.

As a key member of LuminUltra’s Strategic Marketing Team, the Digital Marketing Specialist will have the following responsibilities:

  • Create engaging email campaigns for a range of industries and audiences that highlight LuminUltra’s innovative microbial testing solutions.
  • Manage the marketing automation system, using workflows and segmentation to nudge prospects through the marketing funnel.
  • Leverage paid search, social media, and other digital channels to build brand awareness and generate leads.
  • Create effective landing pages, using A/B testing and related tools to monitor performance and optimize for lead generation.
  • Measure, track, and report on campaign performance, making recommendations and providing actionable insights.
  • Build Salesforce reports and dashboards.

Qualifications

  • Bachelor’s Degree in Marketing, Business, or equivalent technical degree.
  • 1-3 years of experience in digital marketing.
  • 1-3 years of experience with Salesforce or related CRM.
  • Experience with marketing automation software (e.g., HubSpot, Pardot)
  • Prior experience managing popular social media platforms for lead generation, including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
  • HTML/CSS for email templates.
  • Analytical thinking skills – uses data to drive strategy and to focus activities.
  • Good communication skills (verbal and written).
  • Proficient in MS Word, Excel, and PowerPoint.

Application Process

Please submit all applications via email to jobs@luminultra.com and reference the job title Digital Marketing Specialist.

We thank all applicants for their interest, however only those selected for initial screening will be contacted.

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