Digital Marketing Specialist

LuminUltra is currently recruiting for a Digital Marketing Specialist to join our Strategic Marketing Team.

Job Description

The Digital Marketing Specialist is responsible for planning, executing, and optimizing compelling multi-channel digital campaigns that drive engagement and conversions. We’re seeking an individual with creativity, a passion for data-driven decision making, and an eye for continuous refinement and optimization.

As a key member of LuminUltra’s Strategic Marketing Team, the Digital Marketing Specialist will have the following responsibilities:

  • Create engaging email campaigns for a range of industries and audiences that highlight LuminUltra’s innovative microbial testing solutions.
  • Manage the marketing automation system, using workflows and segmentation to nudge prospects through the marketing funnel.
  • Leverage paid search, social media, and other digital channels to build brand awareness and generate leads.
  • Create effective landing pages, using A/B testing and related tools to monitor performance and optimize for lead generation.
  • Measure, track, and report on campaign performance, making recommendations and providing actionable insights.
  • Build Salesforce reports and dashboards.


  • Bachelor’s Degree in Marketing, Business, or equivalent technical degree.
  • 1-3 years of experience in digital marketing.
  • 1-3 years of experience with Salesforce or related CRM.
  • Experience with marketing automation software (e.g., HubSpot, Pardot)
  • Prior experience managing popular social media platforms for lead generation, including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
  • HTML/CSS for email templates.
  • Analytical thinking skills – uses data to drive strategy and to focus activities.
  • Good communication skills (verbal and written).
  • Proficient in MS Word, Excel, and PowerPoint.

Application Process

Please submit all applications via email to and reference the job title Digital Marketing Specialist.

We thank all applicants for their interest, however only those selected for initial screening will be contacted.

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