Stacey Pineau

Clearly explaining complex topics has been Stacey’s focus for close to 25 years now. She helps plan how best to reach the right people, then works to provide them with relevant information that’s easy to understand. Stacey is a team player with an entrepreneurial spirit. She has broad experience that spans the private and public sectors. A lover of words, Stacey has a slightly irrational love of the library and a personal collection of way too many books and magazines. She lives in Fredericton with her husband Ray, their two children and dog Scouty.

Embedded Water: A Clearer Picture of How Much We Actually Use

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From editor:

Respect the bean?  How about Respect the Drop!  Water’s earned it. It’s a huge player in everything we consume and use. How much water did it take to make the device you are reading this blog on?  10% of all water withdrawn in Canada is used in manufacturing.

The amount of water we as humans use doesn’t stop when we put down an empty drinking glass. Drinking water is the easiest part of water consumption to see and understand but it’s only the tip of the iceberg (no pun intended) when it comes to our total usage. If you sit back and think, you can quickly develop a list of household applications that centre around water. However, most of the water that we use is embedded in the products and processes we use and participate in every day.

It’s this concept of embedded water that groups like the Gordon Foundation are trying to push to the forefront of the water usage discussion. The Gordon Foundation, which leads numerous water conservation initiatives, produced this infographic for Canada Water Week to show just how far reaching our need for fresh water is. If you’re reading this while you sit at a desk, every sheet of 8.5” x 11” paper in front of you took 10 litres of water to make. Every drop of coffee in that mug beside you is there thanks to 1,100 drops of water. If you prefer tea, your cuppa weighs in around 30 litres. This interactive National Geographic chart shows how much water many common food items and consumer products take to produce.

Water usage is unavoidable. It’s the lynchpin for almost everything we consume on a daily basis. At LuminUltra we’re constantly striving to help our clients around the globe use water effeciently. Our products and services exist to help people and the organizations they represent safeguard our water resources.


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