Embedded Water: A Clearer Picture of How Much We Actually Use


From editor:

Respect the bean?  How about Respect the Drop!  Water’s earned it. It’s a huge player in everything we consume and use. How much water did it take to make the device you are reading this blog on?  10% of all water withdrawn in Canada is used in manufacturing.

The amount of water we as humans use doesn’t stop when we put down an empty drinking glass. Drinking water is the easiest part of water consumption to see and understand but it’s only the tip of the iceberg (no pun intended) when it comes to our total usage. If you sit back and think, you can quickly develop a list of household applications that centre around water. However, most of the water that we use is embedded in the products and processes we use and participate in every day.

It’s this concept of embedded water that groups like the Gordon Foundation  and the Water Footprint Network (WFN) are trying to push to the forefront of the water usage discussion. This neat interactive tool from the WFN shows just how far reaching our need for fresh water is. If you’re reading this while you sit at a desk, the coffee in that mug beside you took somewhere in the neighborhood of 130 litres of water to grow, harvest, ship and brew. If you prefer tea, your cuppa weighs in around 30 litres. Depending on what your lunch plans are, you could be looking at a few hundred more litres of water usage. A humble peanut butter sandwich with a banana on the side will cost you around 250 litres (not including the brown bag, of course).

Water usage is unavoidable. It’s the lynchpin for almost everything we consume on a daily basis. Not only do we drink it, we bathe in it, eat it, wear it and drive it. At LuminUltra we’re constantly striving to help our clients around the globe use water efficiently. Our products and services exist to help people and the organizations they represent safeguard our water resources.


Stacey Pineau

Clearly explaining complex topics has been Stacey’s focus for close to 25 years now. She helps plan how best to reach the right people, then works to provide them with relevant information that’s easy to understand. Stacey is a team player with an entrepreneurial spirit. She has broad experience that spans the private and public sectors. A lover of words, Stacey has a slightly irrational love of the library and a personal collection of way too many books and magazines. She lives in Fredericton with her husband Ray, their two children and dog Scouty.

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