[News Release] LuminUltra Introduces GeneCount™ DNA-Based Microbial Solutions

June 20, 2019 – Microbiology control specialist LuminUltra today launched its revolutionary new GeneCount™ portfolio of DNA products and services, making it far easier and faster to quantify, specify and target the types of organisms found in all types of water systems, on surfaces and in solid samples.


Users of LuminUltra’s 2nd Generation Adenosine Triphosphate (ATP)-based test kits could already verify the effectiveness of water treatment initiatives through monitoring total microbiological content. Newly available GeneCount™ products and services complement LuminUltra’s flagship ATP measurement kits by identifying exactly which organisms are in a sample.


“Our ATP technology is widely recognized as the most effective way to rapidly monitor microbiological content in water. Now, with GeneCount, we can show exactly what types of microbes are present. This allows system operators to better manage the cause and effect relationships on their systems,” said LuminUltra President and CEO Pat Whalen. “Customers who use our products and services are able to maintain stable operating conditions through proactive monitoring. They can also quickly identify and solve problems when they arise. That saves them money and helps keep systems running more smoothly.”


LuminUltra’s new DNA-based solutions will be available globally, with the initial phase of the launch focusing on the North American market.


GeneCount products and services include:

  • GeneCount Quantitative Polymerase Chain Reaction (qPCR) services, testing equipment, and kits: Allows users to rapidly screen for specific microbes or groups of microbes.
  • GeneCount Next Generation Sequencing (NGS) services: Identifies nearly all types of microbes present, along with an insight into what good or harm they may be causing.

Pictured: LuminUltra’s GeneCount™ Q-8 In-Field qPCR Device


“Our GeneCount line is flexible, so no matter what a customer’s current level of DNA knowledge, we can accommodate their needs,” said Neil Sharma, LuminUltra’s Vice President of Product Development. “That means customers can choose to use our in-house NGS and qPCR services and we’ll do the testing for them, or they can take control over their own testing by either investing in a GeneCount qPCR device for in-field testing or our workflow solution for labs wishing to start qPCR testing in-house. With all GeneCount solutions, we provide fast results, comprehensive training, and ongoing expert support.”


About LuminUltra

LuminUltra is a global leader in microbial monitoring solutions that deliver real-time feedback on microbiological content. Founded in 2003, we serve thousands of customers via sales network partners around the world. Our rapid microbiological test kits, equipment and analytical software serve the drinking water, wastewater and manufacturing industries.


Stacey Pineau



LuminUltra Team

We are a global firm with customers and sales network partners spanning from North America to Asia and all points in between. Since our initial launch in 2003, we’ve converted our line of test kits into solutions tailored to specific applications for monitoring and controlling microbes in drinking water, manufacturing industries, energy applications and wastewater treatment.

Related Posts

LuminUltra Opens Asia-Pacific Regional Office

  Canadian-headquartered LuminUltra is launching a new location in Melbourne, Australia. The newly-created LuminUltra APAC office will coordinate the company’s business interests in the Asia-Pacific region. Leading the office as Regional Business Development Manager for LuminUltra APAC will be Arty Kokolekos. Arty joins LuminUltra after approximately 10 years as a Managing Director of Royce Water… Read More

Putting Firefly Tails to Work in Water Treatment [via the Telegraph Journal]

Many innovations are inspired by nature – LuminUltra’s technology is no different. Find out how we use the same chemical found in a small firefly to prevent big problems for water utilities. by Martin Wightman Fredericton’s LuminUltra Technologies Ltd. saw a gap in wastewater treatment testing and filled it by co-opting the ‍firefly‍’‍s glow. Living… Read More